Taking a Deep Dive into the Best Email Marketing and SMS Marketing Softwares of 2021
Salam Sobat Canggih! Get in the Marketing Game with the Best Email Marketing and SMS Marketing Softwares of 2021!
As a business owner, whether big or small, it is crucial to connect with your customers to ensure and maintain loyalty. One way to do this is through email and SMS marketing tools. As technology continues to evolve, reaching customers through email and SMS has become easier and more affordable than ever. In this jurnal article, we’ll dive deep into the top-performing email marketing software and SMS marketing platforms of 2021. Get ready to tap into the power of email and SMS marketing with us. Read on!
The Pros and Cons of Email Marketing and SMS Marketing
Email marketing and SMS marketing each have their pros and cons. Let’s first take a closer look at email marketing.
Email Marketing Pros: Improved Customer Engagement
Email marketing involves building a targeted list of subscribers who have opted in to receive emails from your business. By delivering personalized and relevant content, businesses can attract and engage customers, which can lead to increased sales and revenue. Email marketing also allows businesses to track their marketing campaigns’ success through metrics such as click-through rates and open rates, giving their teams an opportunity to continually optimize their strategies.
Email Marketing Cons: Emails Age Quickly
Emails can quickly become outdated as time goes by, making it difficult to read them. Messaging must be adjusted often, and design elements updated frequently. Also, email service providers (ESPs) are becoming smarter, so it is often difficult to pass their spam filter tests rendering the email useless to those it was sent to.
SMS Marketing Pros: Immediate Deliverability
Text messages receive a 98% open rate within 3 minutes and require no internet connection to read. SMS marketing campaigns are able to deliver messages immediately, making them the perfect tool for limited-time offers or event reminders.
SMS Marketing Cons: Text Message Limitations
Text messaging has a strict limit of character usage for every text message. This calls for marketers to be very selective of words used and meaning behind their campaigns to produce a positive result. Overusing SMS marketing campaigns would most likely have a negative effect on customers as they would become annoyed with the messages.
The Best Email Marketing Softwares of 2021
Now let’s delve into the best email marketing softwares of 2021.
| Software | Pros | Cons |
|---|---|---|
| MailerLite | – User-friendly interface – Affordable pricing plans – Auto-resend feature for unopened emails |
– Limited workflows – Analytics reports could be more thorough |
| HubSpot | – Impressive marketing automation features – Free forever plan with limited capabilities – Integrates with a range of CRMs |
– Expensive paid plans – Steep learning curve for beginners |
| Constant Contact | – Powerful email automation features – User-friendly drag-and-drop editor – Customer support available seven days a week |
– No free plan – Limited customization options |
| Mailchimp | – Highly intuitive platform – Wide range of integrations – Forever free plan available for smaller businesses |
– Expensive for large lists – Limited landing page customization options |
| Sendinblue | – Affordable pricing plans – Advanced automation features – SMS marketing tools included |
– Limited A/B testing options – Free plan has limited features |
The Best SMS Marketing Softwares of 2021
Now let’s explore the best SMS marketing softwares of 2021.
| Software | Pros | Cons |
|---|---|---|
| EZ Texting | – Simple and easy to use – Advanced features, such as drip campaigns – Free incoming messages |
– Strict sending limits – Limited integrations with other platforms |
| SlickText | – Free incoming messages – Advanced automation features – Integrates with Shopify and Google Sheets |
– Limited A/B testing options – Costly for businesses with a lot of contacts |
| Tatango | – Advanced reporting and analytics – Comprehensive compliance features – Integrates with a variety of CRMs |
– Expensive pricing plans – Less user-friendly interface than others on the market |
| SimpleTexting | – User-friendly interface – Advanced features, such as custom keywords – Integrates with Zapier and Mailchimp |
– Limited features on the free version – Costly for businesses with a lot of contacts |
| Messaging Studio | – Affordable pricing plans – Rich media messaging options – Integrates with a variety of CRMs and marketing tools |
– Limited integrations with other platforms – No free trial |
FAQs
1. What is email marketing?
Email marketing is a digital marketing strategy that involves sending emails to customers or potential customers to promote products or services.
2. What is SMS marketing?
SMS marketing is a digital marketing strategy that involves sending text messages to customers or potential customers to promote products or services.
3. Is email marketing effective?
Yes, email marketing can be very effective if executed correctly. It involves building a targeted list of subscribers who have opted-in to receive emails from the business, delivering personalized and relevant content, and tracking metrics to continually optimize strategies.
4. How can I get started with SMS marketing?
To get started with SMS marketing, you need to choose a software that fits your business needs, create a list of subscribers who opt-in to receive text messages from your business, and develop targeted SMS campaigns.
5. Is SMS marketing better than email marketing?
SMS marketing and email marketing each have their own advantages and disadvantages. It is best to use both approaches in your marketing strategy.
6. Can I use both email and SMS marketing?
Yes, using both email and SMS marketing is an excellent way to reach customers through multiple channels and increase customer engagement.
7. How often should I send marketing emails or text?
The frequency of marketing emails or texts depends on your business’s goals and audience. You should not send too often to the point where your audience becomes annoyed with your messages or not often enough to be forgotten by your audience.
8. What happens if I send too many emails or text messages?
Sending too many emails or text messages can irritate your audience to the point of opting out or unsubscription. It is important to be selective with messaging, keeping them informative, and necessary.
9. What if my clients do not give consent?
If your clients do not consent to receive messages from you, it is best to respect their wishes and not send messages to them.
10. Do SMS messages require customer opt-in?
Yes, SMS messages require customer opt-in, as it is required by law to keep people’s data private. This means customers must give express consent, either by text message or through a website sign-up form, before they receive any marketing messages.
Conclusion: Give Your Business’s Marketing Strategy a Boost
So there you have it, folks! We’ve done the research and put together a comprehensive guide on the best email marketing and SMS marketing tools of 2021. Whether you’re just starting out or you’re looking to optimize your business’s marketing strategy, we’ve got everything you need to elevate your game. So, what are you waiting for? Choose the perfect software that fits your business needs and watch your customer engagement soar!
Thank you for reading our jurnal article. We hope you found it helpful, and don’t forget to share it with your friends and family. Happy marketing!
Disclaimer:
The information provided in this article is for general information purposes only and should not be treated as professional advice. The information is provided “as is,” and we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the article or the information, products, services, or related graphics contained in the article for any purpose. Any reliance you place on such information is at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this article.
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